The official micro-blog of the Ministry of Culture and Tourism promoted the aging smart tourism guide system in Quanshan District of Xuzhou
On December 18, the official wechat account of the Ministry of Culture and Tourism, "Voice of Wentravel.com", publicized the aging-friendly smart tourism guide system in Quanshan District of Xuzhou city in the first series of reports on the demonstration cases of developing smart tourism to improve the degree of aging. The following is the full text.
Basic situation
The System is organized and implemented by The Culture, Sports and Tourism Bureau of Quanshan District, Xuzhou City, Jiangsu Province. The project began to be designed, developed and constructed in 2020, and will be completed in June 2021. As an important part of quansan Intelligent tourism guide system, quansan intelligent tourism guide system provides multi-angle and all-round high-quality tourism services for tourists, especially for the elderly group. Optimal aging wisdom tourist kiosks at fixed navigation brand as the main carrier, tour of the electronic touch screen combined with traditional paper map navigation, information fusion area of cultural tourism resources and service resources, relying on voice interaction, augmented reality, location, service and other modern information technology, the construction of VR panorama, intelligent interpretation of the function as the core, The customer service system is supported by cultural travel information, cultural travel activities and peripheral inquiries. Aging smart tourism guide system not only meets the needs of tourists for intelligent and personalized tourism information service, but also can help the elderly to enjoy online tour, information query, voice explanation and other intelligent tourism services to the maximum, so as to create a "nearby" customer service application system for elderly tourists.
Quanshan Intelligent tourism guide card
Quanshan District aging-appropriate smart tourism guide system, effective combination of online and offline, traditional and modern organic integration, friendly interface, rich content, easy to operate, easy to promote, effectively solve the elderly do not dare to use smart tourism services.
Main methods
In order to satisfy the elderly to the wisdom of convenient access, easy to operate, fully functional tourist service demand, based on the global tourism development and wisdom construction requirements, the mountainous area to develop tourism consumption, the depth of experience and personalized, the wisdom of the intelligent tourism public service as the core, established the optimal aging wisdom tourist kiosks. The main methods are as follows:
(1) "easy to find and easy to use" double principle overall planning, convenient to use
For the elderly in the process of travel inconvenient, difficult to ask questions and other problems, Quanshan District for aging smart tourism guide system with fixed end "smart tourism guide board" as the main carrier, convenient and timely access to information for the elderly tourists.
First, adhere to the principle of "easy to find", multi-point layout, full coverage. During the construction of "smart tourism guide board" in Quanshan District, reasonable points are designed and installed according to the distribution of tourism resources and the needs of elderly tourists. At present, 125 sets of smart tourism guideboards have been set up in tourist and citizen gathering areas such as A-level scenic spots, parks, blocks, hotels, railway stations and tourist distribution centers, realizing full coverage of important points and facilitating the timely use of the nearby elderly. When traveling in the area, the elderly do not need to spend time and effort to find the staff of the scenic spot or the tourist service center of the scenic spot for inquiry. They only need to click the smart tourism guide board around them to obtain the relevant tourism information, such as tour guide, scenic spot introduction and consultation telephone number.
Second, adhere to the principle of "easy to use", full element presentation, easy to operate. A large electronic touch guide screen is set on the right side of the "Smart Tourism Guide board" of Quanshan District, which is interconnected with the "Handheld Tour of Quanshan" smart tourism guide system on the mobile phone. Domain the system with "spring tourism" WeChat public number for the application of the carrier, integrated area tourism information and tourist service function, build the scenic spot tour explanation, guide line display, full field map consult, peripheral service view, target location, navigation, and other functions as one of the guide tour system, complete functions, big screen, font, and click the check to the elderly.
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Photo of elderly people using smart tourism guide system
(2) "online and offline" double channel display, easy to use
Habit for the elderly strange operation of electronic products, paper maps, phone consulting traditional services, such as spring mountains suitable aging wisdom tourist navigation system optimize the related modules, with the mobile phone "palm springs swim mountain" wisdom tourist kiosks interconnectivity, through online and offline, realize the combination of fixed and mobile, diversified and multi-channel enjoy travel tour services for the elderly.
First, "touch screen mobile phone screen" connectivity. Visitors can experience city tour, virtual tour, map search, complaint consultation and other functions by themselves through the electronic touch screen of smart guide board. At the same time, the data of "Palm tour quanshan" on the mobile terminal and the smart guide system on the touch screen are co-built and shared, so that tourists can enjoy the smart tourism service of Quanshan in multiple ways. When the elderly is not convenient to use the wisdom tourism tour card query information, can open the phone on "domain tourism" WeChat public, without registration login cumbersome steps, such as direct click on the "wisdom" plate, you can jump to wisdom check travel navigation system, realize "around spring mountain" in a cell phone.
Second, paper maps and electronic maps complement each other. Spring mountain optimum aging wisdom tourist kiosks in the early stage of the design, then focus on the elderly travel demand, fully considering the old people prefer traditional paper map navigation services, during the tour of the construction of the fixed body retain the spring mountain global panorama paper maps, convenient old people consult area tourist attractions, wenbo venues, commercial blocks, catering accommodation and other tourism elements. At the same time, the whole area electronic map browsing function is set up on the touch screen and mobile phone, so that visitors can zoom in and out of the map, view the whole area of Quanshan District, query the location on the map, etc. When visiting Quanshan, the elderly can enjoy intelligent tourism services in Quanshan through traditional map display, navigation touch screen, mobile phone and other channels, both online and offline.
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Quanshan Tourist guide map
(3) "voice and text" double sensory presentation, rich experience
Quanshan District aging-appropriate smart tourism guide system improves relevant modules, integrates "sound, picture, text" and other functions, improves the sensory experience of the elderly group, and effectively solves the problem that the elderly do not dare to use smart tourism services.
One is voice explanation, to create "hear clearly" scenic spots. To solve the problem that it is inconvenient for some elderly people to consult travel information, the intelligent tourism guide system sets up the voice explanation function of scenic spots. When viewing the hand-painted electronic map, elderly tourists can select a tourist attraction and directly click the icon to enter the details page. Click the icon of "voice explanation" to listen to the audio explanation of the scenic spot and view the detailed information of the scenic spot. The voice explanation function interacts with the tourist guide function to improve the experience of the elderly tourists.
The second is VR panorama to create "visible" scenic spots. In view of the physical limitations and other problems of the elderly, the intelligent tourism guide system develops the virtual tourism function of "VR Tour quanshan" for the reality that the distance is long and the tourist attractions of interest cannot be visited on the spot. This function takes virtual reality technology as the core, and integrates offline tourism resources with VR, 3D Internet, GIS and other new technologies to realize online and three-dimensional offline resources. VR virtual tourism can provide panoramic image browsing and help the elderly better realize panoramic roaming, including panorama enlargement, reduction, full-screen display and roaming, panorama forward, backward, rotating perspective, scenic spot text and video data viewing and other functions. On the one hand, VR panoramic virtual tourism meets the needs of elderly tourists to experience the panoramic scenery of scenic spots and enrichis the on-site experience effect. On the other hand, it also promotes the transformation and upgrading of traditional tourism services for tourists.
Experience the effect
Quansan intelligent tourism guide system for aging has been highly appraised by the majority of elderly tourists, experts and scholars and all walks of life. Since its launch in June 2021, it has received more than 100,000 clicks and received more than 300 telephone inquiries. It provides a strong support to better meet the growing needs of elderly tourists for a better life.
Through the construction of this system, Quanshan District was awarded the "Annual National Tourism Destination of China" and passed the acceptance and identification of provincial tourism demonstration area in May 2021. At the same time, Quanshan is also listed as the first provincial culture and tourism consumption pilot units and the first sports consumption city pilot units in Jiangsu Province. In October, The Intelligent cultural Tourism project of Quanshan District was approved as the intelligent cultural tourism demonstration project of Jiangsu Province in 2021.
In the next step, Quanshan District will continue to deepen and improve the function of the project, continue to promote the tourism service in Quanshan District to be more intelligent and humanized, constantly improve the intelligent service of Quanshan District to a new height, and accelerate the construction of Quanshan into the "preferred tourist destination of Huaihai Economic Zone"!