Cultural and Tourism Xuzhou | First in the Province! 38.3849 million people!
This summer, Xuzhou is so lively!!! The just passed summer vacation in Xuzhou's cultural and tourism market was full of enthusiasm
According to preliminary statistics, from January to August, 27 key tourist attractions in the city received a total of 38.3849 million visitors, a year-on-year increase of 30.09%. The proportion of out of town tourists was 64% (compared to 43.2% in the same period last year); The total consumption of tourists was 15.896 billion yuan, a year-on-year increase of 28.25%.
Among them, in August, the key scenic spots in the city received 6.4909 million visitors, a month on month increase of 24.03%; The total consumption of tourists was 2.661 billion yuan, a month on month increase of 23.84%. According to the Jiangsu Smart Tourism Platform, in August, the city's A-level tourist attractions had the highest increase in tourist reception and consumption in the province.
Cultural empowerment and integration of cultural and industrial resources have continuously boosted the popularity of tourism, showcasing the multidimensional comprehensive charm of Xuzhou.
PART.01 Rich cultural and tourism supply
Continuing the charm of the ancient city, a city suitable for tourism. Xuzhou coordinates tourism resources and continuously promotes high-quality development of culture and tourism with abundant cultural and tourism supply.
Since the beginning of summer, Xuzhou has successively held more than 30 series of cultural and tourism activities such as "Treasure Xuzhou · Enjoying Summer" and "Summer Cooling Evening Party", launched 9 rural tourism products and themed rural routes, and planned 22 food tourism routes for "special forces". The Xuzhou treasure hunting season cultural and tourism promotion consumption series activities with the theme of "Treasures of Xuzhou, Delicious and Fun" cover food, accommodation, transportation, travel, shopping and entertainment.
The attractiveness of core scenic spots and the five major amusement parks in Xuzhou continues to increase. From January to August, the "Five Parks" received a total of 5.541 million tourists and achieved a total tourism revenue of 644 million yuan.
Among them, Xuzhou Amusement Park received 2.114 million visitors, a year-on-year increase of 10%; After Xuzhou Fantawild Water Park was put into operation on August 24th, the number of visitors has increased by more than 5%.
In the "Yunlong Mountain · Sunset Fair - Qixi Fair Special Session", the bustling city fireworks and traditional programs are romantically integrated, and citizens and tourists are immersed in ancient charm and fashion, full of slow life style.
Brand building and market sharing, from August 16th to 18th, the cultural and tourism departments of Baoji City and Taibai County organized a team of more than 40 people to hold a tourism promotion conference at the Jiawang Xuzhou Night Scenic Area, opening a new chapter in the development of cultural and tourism in both places.
Xuzhou's cultural and tourism industry continues to enrich the integration of cultural, tourism, and business development, strengthening cooperation with cultural and tourism industries across the country and attracting numerous young customer groups. According to statistics, among the tourists who came to Xu this year, those aged 23 to 45 accounted for 64.8%, of which those born in the 1980s to the 2010s accounted for as high as 79.9%.
PART.02 Cultural and Creative Tourism "Very Burning"
Pengzu culture, Han culture, Canal culture, Red culture... Xuzhou has abundant cultural and museum resources, with 10 out of 99 national level museums in Jiangsu Province. The continuous rise of summer "museum tours" has made Xuzhou's urban culture famous far and wide.
Faced with a huge influx of people, Xuzhou Museum strengthened management, increased volunteers, and delayed services. In July and August, a total of 630000 visitors visited the museum, the highest in history. Since July, the Yuanmingyuan Beast Head Exhibition has received 224700 visitors.
To promote the dissemination of red culture in the new era through the cultural and tourism industry, the Huaihai Campaign Memorial Hall, newly designated as a national first-class museum this year, has made good use of red resources, told the stories of revolutionary cultural relics well, expanded red research activities, and received 531000 visitors in July and August.
Xuzhou's food culture has a long history. Since August 1, the Museum of the Han Terra Cotta Warriors and Horses in Xuzhou, a scenic spot of Han culture, has launched a special exhibition of food culture relics of the Han Dynasty to guide tourists to taste the "stomach" of the Han Dynasty. From January to August, the Han Culture Scenic Area received a total of 1.324 million visitors and achieved a revenue of 12 million yuan.
Make good use of museum resources and create a social space for young people. This summer, Guishan Scenic Area innovatively launched a night tour of Guishan, offering more than ten research courses and application scenarios such as cultural relics archaeological restoration and intangible cultural heritage lacquer packaging. From June to August, a total of 251800 visitors were received, a year-on-year increase of 11.4%.
Several non-state-owned museums in Xuzhou are also constantly integrating into the urban tourism pattern. On August 4th, the "Typewriter - A Writing Machine Connecting the Past and the Present" exhibition held at the Xuzhou Imperial Edict Museum was successfully selected as one of the top 100 popular exhibitions in the monthly national 100 museums.
PART.03 Experience "Full"
Integrating the cultural heritage of "Han culture and Xuzhou flavor" with modern expressions of "fireworks and fashion trends", gathering cultural and tourism resources, Xuzhou innovates and creatively adds freshness and experience, continuously enhancing the attractiveness of tourists visiting Xuzhou.
Featuring fashion, art, and internationalization, integrating shopping, leisure, dining, business, and cultural experiences, Xuzhou's Pengcheng Seven Mile project, built this year, has become a popular check-in spot since its debut.
Since its opening at the end of April, the Wenmiao district, an important node along the route, has seen an average daily passenger flow of 35000 and achieved a sales revenue of 95.9 million yuan. The Hubushan Scenic Area has received 1.58 million tourists, a year-on-year increase of 28.5%.
Strolling through the ancient city, one step at a time, one scenery at a time. At night, people come and go in the Hanfeng market, the water performances by Yunlong Lake are exciting, and the night market of Dalong Lake's Moonlight Cooling Night Market "as long as it doesn't rain, the music doesn't close". The nighttime cultural and tourism consumption in Xuzhou continues to rise.
According to data from January to August, the average length of stay for tourists visiting Xu is 1.84 days, with over 55% of overnight visitors; The nighttime passenger flow in Huilongwo block exceeded 3.6 million, driving surrounding income of more than 40 million yuan; The immersive performance of "Pengcheng Fenghua" at Yunlong Lake has received 122000 visitors since March, achieving a revenue of 13.445 million yuan.
Follow the concert to travel, create popular new consumption scenes, and drive consumption in accommodation, catering, transportation, and other areas in Xuzhou. The "Voice of Heaven" concert held at Xuzhou Station in August attracted over 20000 live audience members, with 67.3% of them coming from outside the city, and earned over 10 million yuan in ticket revenue.
Various forms of "tourism " provide tourists with diverse experiences, effectively driving consumption and transforming cultural and tourism "traffic" into urban "retention".
PART.04 Autumn Tour "New Release"
The summer heat is gradually fading away, and the cool autumn has arrived. The beautiful autumn scenery of Xuzhou, which has overturned the color palette, has been renewed.
On August 27th, the "Go to the Han Dynasty, Come to Xuzhou" promotion event for the Xuzhou Cultural Tourism Huaihai Economic Zone kicked off at the Han Culture Scenic Area. The event, sponsored by the Xuzhou Municipal Bureau of Culture, Radio, Film and Tourism and the Xuzhou Municipal Party Committee Cyberspace Administration, aims to enhance Xuzhou's Han culture and tourism brand, prolong the summer tourism heat in Xuzhou, warm up the upcoming Xuzhou Han culture and tourism festival and National Day holiday, and attract more tourists from the Huaihai Economic Zone and surrounding cities to come to Xuzhou for tourism.
The 2024 Xuzhou Han Culture Tourism Festival, 2024 Intangible Cultural Heritage Shopping Series, Zhuyu Mountain Rooster Food Culture Festival, and Huilongwo Mid Autumn Festival themed activities will all be held in September.
In addition to delicious, fun, and easy to explore autumn cultural and tourism activities, starting from September 2nd, the third round of cultural and tourism consumption vouchers for the Xuzhou Cultural and Tourism Benefit Consumption Season will be distributed in three rounds. Users can take tickets to scenic spots such as Xuzhou Paradise, book stores such as Phoenix Xuzhou Book City, performance venues such as China-Chic Hanfeng Hall, cultural and creative shops such as Pengcheng Museum, and restaurants such as Sanzhenzhai to enjoy deduction consumption.
Where else would you like to go to Xuzhou in terms of history, culture, landscape scenery, and delicious cuisine? Mid Autumn Festival and National Day are approaching, and some tourists who have not fully enjoyed themselves have started new travel plans.
"In the next step, Xuzhou will continue to work hard on the reform of the system and mechanism, the integration, innovation and development of culture and tourism, continue to promote the" China-Chic Hanfeng "and" Happy Xuzhou "urban culture and tourism brands, continue to enhance the influence of the city's cultural creativity competitiveness, and let more people know about Xuzhou, come to Xuzhou, and love Xuzhou." said the relevant person in charge of Xuzhou Culture, Radio, Tourism Bureau.